Entering the world of PR

With graduation right around the corner and my internship slowly sucking the hours out of my day i begin to think about what i just got myself into. When people ask me what i study i reply Public relations. The reply to that is almost usually-"you mean like advertising". the truth is that it is a lot like advertising minus the annoying commercials that interrupt us when we watch our favorite sports team(specifically the NY rangers as the almost win another game), or the obnoxious billboards on the sides of highways expecting people to read the advertisement fully without crashing into the car in front of you. Ive changed since i began following this new career. I dont watch tv anymore without questioning everything i see and relating it to some aspect of Pr. I read every news story and analyze it beyond the headline and how entertaining it is. PR gives people ability to change the world because it brings everyday people into a conversation that is normally held between a select group of people. Bernays knew that the people hold all the power in the world and that corporations constantly overlook the affect a group of people may have on their company. If companies want to make money they have to know what the people want before they can create new desires for us. We just arent easily persuaded anymore and we constantly lack trust in anything because...well we are lied to so often by the government and big corporations. The truth will set you free and thats what ive learned PR is about. Telling the truth in order to educate the public. With the right facts and thoughts PR can do more for their clients then attempting to sway the truth. In a world where image is everything PR is the sword that slices through all the bs advertising provides and paints a better and more accurate picture of whatever the client is or represents. Just some first thoughts on Pr now that ive actually experience it a little.