As the world changes so must we

I have recently began spending a lot of time thinking about what the world has come to. The never ending conflicts, that fact that in todays day people still starve and lack fresh water, crime, violence and the drastic changes in weather that has SCARED people into going green pretty much. I also begin to think that now is the now more then ever for PR to be used to change the world. After all our skills and work allow us to change opinions in some cases and inform the public. So lets inform and lets change minds. Lets be good PR practitioners as well as good human beings and seek out ways to help the world. The countless organizations and companies that are helping the world in any way they can need our help because the world is unaware of their existence in some cases. Sure we are all seeking that perfect job and want to make lots of money one day but whats the point of all that when day by day the world is digging itself a deeper hole. Whats the point of spending our lives chasing glory when we may all very well end up falling down the rabbit hole. I guess what im trying to say is that the world needs someone to take an example from and there are plenty of people and organizations that set a great example for people who want to change the world for the better. These people could use the fame so that their causes can be widely known and inspire others to follow. You never see a PR person seeking out clients such as not for profits because there is no money in that side of the profession. How sad is that? BP probably has more PR people working for them for much higher salaries then say The World Health Organization. How sad is that? I donate to a charity called Water for Waslala because the village of Waslala has almost no fresh water and people must travel miles to get some. Has anyone heard of this charity? Not many but if i had the connections of a seasoned PR professional believe me that i would be doing everything in my power to spread awareness for such a cause in my free time. PR like many professions has no room for selflessness while your on the job. You do your work and go home. But unlike most professions PR demands all day work so your life may very well become your job. So i will make an effort not to lose myself in my work because the world needs change and everyone must chip in. I cannot allow selflessness to escape my heart because im used to my job demanding it. I cannot allow my life to be a pursuit of clients and success. It has to be more then that because my skills were not meant just for PR. So i ask all those still young to look at the world today and remember it because it may be worse in 50 years. The question i ask is does anyone truly care enough to do something. Sure there isnt much we can do physically but maybe we can take on a not for profit client for free one day out of selflessness. Maybe we can pitch a random story about a little village in South America that lacks water because we have a contact in the media world that owes us a favor. Just a thought